The Influence of Social Media on Environmental News Reporting and Public Discourse in China

Abstract

The digital revolution has reshaped environmental news coverage and public discourse in China, particularly with the rise of social media platforms. This study investigates the influence of social media on environmental awareness and public engagement, juxtaposed with traditional print media. Utilizing a mixed-methods approach, content analysis and in-depth interviews were conducted to analyze environmental news coverage across social media and print platforms. Quantitative data analysis revealed significant differences between traditional print media and social media in terms of source attribution, framing, and tone of environmental news coverage. Social media platforms exhibited a higher emphasis on environmental threats, a more positive tone, and a greater reliance on sources such as environmental NGOs and academia. Qualitative data analysis provided insights into the amplification of environmental issues, the diversification of voices, and the interactive engagement facilitated by social media platforms. The findings highlight the transformative role of social media in environmental communication, empowering real-time dissemination, amplifying diverse perspectives, and fostering public engagement. However, challenges such as misinformation and government regulations underscore the need for critical evaluation and media literacy initiatives. This study contributes to a comprehensive understanding of the evolving landscape of environmental journalism and public discourse in China, providing valuable insights for policymakers, journalists, and environmental advocates. Future research should continue to explore the interplay between social media and traditional media, addressing emerging challenges and opportunities in the digital age.