Impact of Green Human Resource Management Practices on Job Pursuing Intention: Moderating Role of Environmental Consciousness

Kajol Karmoker; Brito Roy; Ripon Kumar Paul; Md. Mourtuza Ahamed

doi:10.53808/KUS.2025.22.01.1279-mb

Authors

Kajol Karmoker Human Resource Management Discipline, Khulna University, Bangladesh
Brito Roy Independent Researcher, Human Resource Management Discipline, Khulna University.
Ripon Kumar Paul Human Resource Management Discipline, Khulna University, Bangladesh
Md. Mourtuza Ahamed Business Administration Discipline, Khulna University, Bangladesh.

DOI:

https://doi.org/10.53808/KUS.2025.22.01.1279-mb

Keywords:

Green Human Resource Management, Environmental Consciousness, Job Pursuing Intention

Abstract

In a world of rising environmental concerns, organizations have embraced greener and more ethical grounds like green human resource management (GHRM). The prime purpose of this study is to test the relationship between GHRM practices, including green recruitment and selection process (GRSP), green training and development opportunities (GTDO), and green performance management and reward (GPMR), attitude toward prospective employers in Bangladesh. The study also investigates the moderation effect of environmental consciousness (EC) on the relationship between GHRM activities and job-pursuing intention (JPI). The study comprised 227 graduate students from different universities in Bangladesh. PLS-SEM was used to assess the data from self-administered surveys. It appears from this study that there is a strong link between JPI and both GTDO and GPMR. GRSP nevertheless demonstrated an effect on JPI that was not evident. In addition, the moderation role of EC between GHRM practices and JPI was also found. This investigation will help policymakers hold them accountable and help top management realize how GHRM practices can help attract potential employees. As far as we know, this work is the first to investigate the support for moderating the role of Environmental Consciousness in a Developing country like Bangladesh on the association between GHRM practices and Job Pursuing intention. These research findings further the earlier literature and shed light on how much gravity should be given to GHRM practices in attracting highly skilled job seekers. It also shows how each dimension of GHRM practices enhances their proclivity to seek employment opportunities.

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Author Biography

Kajol Karmoker, Human Resource Management Discipline, Khulna University, Bangladesh

MPhil Fellow, Institute of Bangladesh Studies, University of Rajshahi & Associate Professor, Human Resource Management Discipline, Khulna University, Bangladesh

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