AHMED, Shahed; HAQUE, Md. Mazedul. MEASURING THE IMPACT OF THE CUSTOMER-BASED BRAND EQUITY (CBBE) DIMENSION ON BRAND LOYALTY: A STUDY ON SELECTED SMARTPHONES IN BANGLADESH. Khulna University Studies, [S. l.], p. 333–346, 2023. DOI: 10.53808/KUS.2023.20.02.1015-mb. Disponível em: https://kus.ku.ac.bd/kustudies/article/view/1015. Acesso em: 23 apr. 2026.